Social Media Optimization (SMO)

 What is social media?

 Understanding the existing Social Media paradigms

 How social media marketing is different than other forms of internet marketing?

 Marketing on social networking websites

 What is viral marketing and its importace

 Facebook marketing

◦ Understand facebook marketing

◦ Facebook glossary

◦ Facebook fan page vs profile vs group

◦ Practical session 1

▪ Creating facebook page

▪ Uploading contacts for invitation

▪ Adding Facebook plugins in website

▪ Creating external tabs in Facebook page

▪ Exercise on fan page wall posting

◦ Increasing fans on fan page

◦ How to do marketing on fan page (with examples)

◦ Fan engagement

◦ Important apps to do fan page marketing

◦ Facebook advertising

◦ Types of facebook advertising

◦ Best practices for facebook advertising

◦ Facebook marketing tips

◦ Understanding facebook best practices learn the lingo

◦ Understanding edgerank and art of engagement

◦ Cse studies

◦ Most engaging page on facebook

◦ Using 3rd party application on facebook, facebook analytics (free-paid)

◦ practical Session 2

▪ Creating Facebook advertising campaign

▪ Targeting in ad campaign

▪ Payment module – CPC vs CPM vs CPA

▪ Setting up conversion tracking

▪ Using power editor tool for advertisers

▪ Advance face book advertising using tools

 Linkedin Marketing

◦ What is Linkedin?

◦ Understanding Linkedin

◦ Company profiles vs Individual profiles

◦ Marketing on Linkedin groups

◦ Understanding Linkedin groups

◦ How to do marketing on Linkedin groups?

◦ Linkedin advertising & it best practices

◦ Increasing ROI from linkedin ads

 Twitter Marketing

◦ Understanding Twitter

◦ Tools to listen & measure influence on twitter : TweetDeck, Klout, PeerIndex

◦ How to do marketing on twitter

◦ Black hat techniques of twitter marketing

◦ Advertising on Twitter

◦ Case studies on twitter marketing

◦ Tools for twitter marketing

 Video Marketing

◦ Understanding Video Campaign

◦ Creating 1st Video Campaign

◦ Importance of video marketing

◦ Benefits of video marketing

◦ Uploading videos on video marketing websites

◦ Using youtube for business

◦ Developing youtube video marketing strategy

◦ Bringing visitors from youtube videos to your website

◦ Creating Video Adgroups

◦ Targeting Options

◦ Understanding Bid Strategy