Email Marketing





 What is email marketing?

 How email works

 Challenges faced in sending bulk emails

 How to overcome these challenges

 Types of email marketing – Opt-in & Bulk emailing

 What is opt-in email marketing?

 Best platforms to do opt-in email marketing

 Setting up lists & web form

 Creating a broadcast email

 What are auto responders?

 Setting up auto responders

 How to do bulk emailing?

 Best practices to send bulk emails

 Tricks to land in inbox instead of spam folder

 Top email marketing software’s & glimpse of how to use them

 Improving ROI with A/B testing