CRO (Conversion Rate Optiomization)

 Understanding the meaning of conversion rate optimization

 Understanding lead generation for business

 Why lead generation is important?

 Understanding landing pages?

 Understanding thank-you page

 Landing page VS website

 Best practices to create a landing page

 Best practices to create a thank-you page

 Practical exercise – Creating a landing page

 Reviewing landing pages created by trainees

 What is A/B testing?

 How to do A/B testing

 Selecting landing pages after A/B testing

 Converting leads into sales

 Creating lead nurturing strategy

 Understanding lead funnel

 Steps in leads nurturing