What is SEO
Introduction to SERP
What are search engines
How search engines work?
Major functions of a search engine
What s traffic?
Different types of traffic
What are keywords?
Different types of keywords
Google keyword planner tool
Keyword research process
Understanding keywords mix
Google Operator : So that you can find anything on the web
On Page Optimization
◦ Keyword optimization
◦ Content optimization & planning
◦ Understanding your audience for content planning
◦ Adding social media plug-in on web pages
◦ Internal linking
◦ Meta tags creation
◦ Creating webpage in HTML
◦ Using Google webmaster tool & website verification
◦ Sitemap creation and submission in website and websites & webmasters
◦ What is FTP?
◦ How to use FTP?
Off Page Optimization
◦ What is domain authority?
◦ How to increase Domain Authority?
◦ What is page rank?
◦ How to increase page rank?
◦ What are back links?
◦ What is link building?
◦ Types of link building
◦ Do’s and Dont’s of link building
◦ Link building Strategies for your business: Easy link acquisition techniques
◦ Link opportunity prospecting & creating link baits
◦ Types ofCOntent on Digital World – Infographic, Podcast, Video
◦ Importance of content marketing
◦ Content Scalling and social media in link building
◦ Local SEO
◦ Google places optimization
◦ Classified Submission
◦ Using H card
◦ NAP (Name Address Place)
What is primary keyword, secondary and tertiary keywords?
What is difference between keyword stuffing and keywords placement?
How to write an optimized content ?
How to write a content for article, blog, and press release?
Top tools forSEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business
Top plugin of wordpress?
What is link juice?
What is domain authority?
What is page authority? Importance of domain and page authority?
How to optimized exact keywords for your business?
How to optimize your site for Google Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update?
How to recover your site from Panda, Penguin and EMD?