Google Analytic Introduction

a. Introduction

b. How Google Analytics works

c. Setting up a Google Analytics account

1. Obtaining the unique tracking code

2. Placing the tracking code into WordPress websites

3. Placing the tracking code into WordPress Blogger

4. Placing the tracking code into WordPress other CMS

5. Testing to make sure that everything is working properly

6. Troubleshooting

7. Report view settings

8. Report view settings

d. Login in Google Analytics

e. Understanding Main Terms

1. Sessions

2. New Sessions

3. Page Views

4. Pages per Session

5. Average Session Duration

6. Bounce Rate

7. Exit Rate

8. Percentage of New Session

9. Pie chart for new and returning visitors

10. Graph for every term

f. Tabs at Top

1. Home Tab

2. Customization

1. Dimension

2. Metrics

3. Admin Tab

g. Sidebar Tabs

1. Dashboards

2. Shortcuts

3. Intelligent Events

4. Real Time

5. Audience

6. Acquisition

1. Overview

2. Locations

3. Traffic sources

4. Content

1. Overview

2. Demographics

3. Geo

4. Technology

5. Mobile

6. User Flow

1. Overview

2. All Traffic

3. Channels

4. Referrals

7. Behavior

8. Conversions

5. Campaigns

6. Cost Analysis

7. Adword

8. Social

9. Search Engine Optimization

1. Overview

2. Site Content

3. All Pages

4. Landing Pages

5. Exit Page

6. Site Speed

7. Events

8. Adsense

9. Experiment

1. Goal

2. Multi-Channel Funnels

3. Attribution

h. How to Set Up Goals in Google Analytics

1. Events

i. Reporting

1. Values

2. Funnels

j. How to set up funnels

1. What are the steps in my funnel

2. Visualizing the main visitor journey

k. Website Performance

1. SMART Objective

l. Improvement as an ongoing process

m. What can’t Google Analytics tell us?

n. Conclusion