1. Digital Marketing Overview
• What is marketing?
• What is digital marketing ?
• Understanding Marketing Process
• Why Digital Marketing Wins Over traditional marketing?
• Understanding Digital Marketing Process
◦ Increasing Visibility
▪ What is visibility
▪ Types of visibility
▪ Example of visibility
◦ Visitors Engagement?
▪ What is engagement?
▪ Why it is important?
▪ Example of engagement
◦ Bringing Targeted Traffic
◦ Conversion Leads
▪ Types of Conversion
▪ Understanding Conversion Process
▪ Why it is important?
▪ Types of Retention
◦ Performance Evaluation
▪ Why it is important?
▪ Tools Needed
2. Website Planning And Creation
• Understanding Internet
• Difference between Internet & web
• Understanding website
• Understanding domain names and extentions
• What is web server & web hosting?
• Different types of web server
• Different types of websites
◦ Based on functionality
◦ Based on purpose
• Planning and Conceptualizing a Website
◦ Identifying objective of the website
◦ Deciding on Number of Pages Required
◦ Planning for Engagement Option
◦ Creating Blueprint of Every webpage
◦ Best and worst Examples
• Building website using CMS in class
◦ Booking a Domain Name and Web hosting
◦ Adding domain Name to web Server
◦ Adding web pages & content
◦ Adding Plugins
3. Search Engine optimization
• What is SEO
• Introduction to SERP
• What are search engines
• How search engines work?
• Major functions of a search engine
• What s traffic?
• Different types of traffic
• What are keywords?
• Different types of keywords
• Google keyword planner tool
• Keyword research process
• Understanding keywords mix
• Google Operator : So that you can find anything on the web
• On Page Optimization
◦ Keyword optimization
◦ Content optimization & planning
◦ Understanding your audience for content planning
◦ Adding social media plug-in on web pages
◦ Internal linking
◦ Meta tags creation
◦ Creating webpage in HTML
◦ Using Google webmaster tool & website verification
◦ Sitemap creation and submission in website and websites & webmasters
◦ What is FTP?
◦ How to use FTP?
• Off Page Optimization
◦ What is domain authority?
◦ How to increase Domain Authority?
◦ What is page rank?
◦ How to increase page rank?
◦ What are back links?
◦ What is link building?
◦ Types of link building
◦ Do’s and Dont’s of link building
◦ Link building Strategies for your business: Easy link acquisition techniques
◦ Link opportunity prospecting & creating link baits
◦ Types ofCOntent on Digital World – Infographic, Podcast, Video
◦ Importance of content marketing
◦ Content Scalling and social media in link building
• Local SEO
◦ Local SEO
◦ Google places optimization
◦ Classified Submission
◦ Using H card
◦ NAP (Name Address Place)
• What is primary keyword, secondary and tertiary keywords?
• What is difference between keyword stuffing and keywords placement?
• How to write an optimized content ?
• How to write a content for article, blog, and press release?
• Top tools forSEO
• Monitoring SEO process
• Preparing SEO reports
• How to create SEO Strategy for your business
• Top plugin of wordpress?
• What is link juice?
• What is domain authority?
• What is page authority? Importance of domain and page authority?
• How to optimized exact keywords for your business?
• How to optimize your site for Google Hummingbird Algorithm?
• What is Google Panda Algorithm?
• What is Google Penguin?
• What is Google EMD Update?
• How to save your site from Google Panda, Penguin and EMD Update?
• How to recover your site from Panda, Penguin and EMD?
4. PPC Advertizing and Google Adword
• Google Adword Overview
◦ Understanding inorganic search result
◦ Introduction to Google Adwords and PPC advertizing
◦ Overview of Microsoft Adcenter (Bing & Yahoo)
◦ Setting up Google Adwords account
◦ Understanding adwords account structure
▪ Campaigns, Adgroups, Ads, Keywords, etc
▪ Types of Advertising campaigns – Search , Display
▪ Shopping & video
▪ Difference between search & display campaign
• Understanding Adwords Algorithm
◦ How adwords rank ads
◦ Understanding algorithm (adrank) in detail with examples
◦ What is quality score?
◦ Why quality score is important?
◦ What is CTR?
◦ Why CTR is important?
◦ Understating bids
• Creating Search Campaign
◦ Types of search campaign – Standard, All features, dynamic search & product listing
Google merchant center
◦ Creating our 1st search campaign
◦ Doing campaign level settings
◦ Understanding location targeting
◦ What is bidding strategy -CPC
◦ Understanding different types of bid strategy
◦ Advance level bid strategies
▪ Enhanced CPC
◦ Flexible bid strategy
◦ Pros & Cons of different bid strategies
◦ Understating ad-extensions
◦ Types of ad-extensions
◦ Adding ad-extensions in our campaign
◦ Creating adgroup
◦ Finding relevant adgroup options using tool
◦ Creating adgroup using tool
◦ Understanding keywords
▪ Finding relevant keywords
▪ Adding keywords in ad-group
▪ Using keywords planner tool
▪ Understanding types of keywords
▪ Broad, Phrase, exact, synonym & negative keywords
▪ Examples of types of keywords
▪ Pros and cons of different types o keywords
◦ Creating ads
◦ Understanding ad metrics
◦ Display & destination URL
◦ How to write a compelling ad copy?
◦ Best and worst examples of ads
◦ Creating ads
• Tracking performance / conversion
◦ What is conversion tracking?
◦ Why is it important
◦ How to set up conversion tracking?
◦ Adding tracking code in your website
◦ Checking conversion stats
• Optimizing search campaigns
◦ How to optimize campaigns at the time of creation?
◦ Optimizing campaign via adgroups
◦ Importance of CTR in optimization
◦ How to increase CTR?
◦ Importance of quality score in optimization
◦ How to increase quality score?
◦ Importance of negative keywords in optimization
◦ Evaluating campaign stats
◦ Optimizing with conversion report
◦ Optimizing with keywords
◦ Optimizing performing keyword
◦ Optimizing non performing keywords
◦ How to decrease CPC
◦ Analyzing your competitors performance
◦ Detecting fraud clicks
• Creating Display Campaign
◦ Types of display campaigns – All features, Mobile app, Remarketing, Engagement
◦ Creating List
◦ Difference in search & display campaign settings
◦ Doing campaign level settings
◦ Understanding CPM bid strategy
◦ Doing advanced settings
◦ Understanding ads placement
◦ Creating different adgroups
◦ Using display planner tool
◦ Finding relevent website for ads placement
◦ Creating text ads
◦ Creating banner ads using tools
◦ Uploading banner ads
◦ Example of good/bad banner ads display campaign
• Optimizing Display campaign
◦ What is remarketing?
◦ Setting up remarketing campaign
◦ Creating Remarketing lists
◦ Advanced level list creation
5. Google Analytics
• Introduction to Google Analytics
• How Google analytics works?
• Understanding Google analytic account structure
• Understanding Google analytic insights
• Understanding cookies tracking
• Types of cookie tracking used by Google analytics
• Starting with google analytics
• How to setup analytics account
• How to add analytics code in website
• Understanding goals and conversions
• How to setup goals?
• Understanding different types of goals
• Understanding bounce & bounce rate
• Difference between exit rate and bounce rate
• How to reduce bounce rate?
• How to set up funnels in goals?
• Importance of funnels
• How to integrate adwords and analytics account?
• Benefits of integrating adwords & Analytics
• Measuring performance of marketing campaigns via Google analytics
• What is link tagging
• How to setup link tagging?
• Understanding filters & segments
• How to setup filters & segments?
• How to view customized reports?
• Monitoring traffic sources
• Monitoring traffic behavior
• Taking corrective actions if required
6. Social Media Marketing
• What is social media?
• Understanding the existing Social Media paradigms
• How social media marketing is different than other forms of internet marketing?
• Marketing on social networking websites
• What is viral marketing and its importace
• Facebook marketing
◦ Understand facebook marketing
◦ Facebook glossary
◦ Facebook fan page vs profile vs group
◦ Practical session 1
▪ Creating facebook page
▪ Uploading contacts for invitation
▪ Adding Facebook plugins in website
▪ Creating external tabs in Facebook page
▪ Exercise on fan page wall posting
◦ Increasing fans on fan page
◦ How to do marketing on fan page (with examples)
◦ Fan engagement
◦ Important apps to do fan page marketing
◦ Facebook advertising
◦ Types of facebook advertising
◦ Best practices for facebook advertising
◦ Facebook marketing tips
◦ Understanding facebook best practices learn the lingo
◦ Understanding edgerank and art of engagement
◦ Cse studies
◦ Most engaging page on facebook
◦ Using 3rd party application on facebook, facebook analytics (free-paid)
◦ practical Session 2
▪ Creating Facebook advertising campaign
▪ Targeting in ad campaign
▪ Payment module – CPC vs CPM vs CPA
▪ Setting up conversion tracking
▪ Using power editor tool for advertisers
▪ Advance face book advertising using tools
• Linkedin Marketing
◦ What is Linkedin?
◦ Understanding Linkedin
◦ Company profiles vs Individual profiles
◦ Marketing on Linkedin groups
◦ Understanding Linkedin groups
◦ How to do marketing on Linkedin groups?
◦ Linkedin advertising & it best practices
◦ Increasing ROI from linkedin ads
• Twitter Marketing
◦ Understanding Twitter
◦ Tools to listen & measure influence on twitter : TweetDeck, Klout, PeerIndex
◦ How to do marketing on twitter
◦ Black hat techniques of twitter marketing
◦ Advertising on Twitter
◦ Case studies on twitter marketing
◦ Tools for twitter marketing
• Video Marketing
◦ Understanding Video Campaign
◦ Creating 1st Video Campaign
◦ Importance of video marketing
◦ Benefits of video marketing
◦ Uploading videos on video marketing websites
◦ Using youtube for business
◦ Developing youtube video marketing strategy
◦ Bringing visitors from youtube videos to your website
◦ Creating Video Adgroups
◦ Targeting Options
◦ Understanding Bid Strategy
7. Email Marketing
• What is email marketing?
• How email works
• Challenges faced in sending bulk emails
• How to overcome these challenges
• Types of email marketing – Opt-in & Bulk emailing
• What is opt-in email marketing?
• Best platforms to do opt-in email marketing
• Setting up lists & web form
• Creating a broadcast email
• What are auto responders?
• Setting up auto responders
• How to do bulk emailing?
• Best practices to send bulk emails
• Tricks to land in inbox instead of spam folder
• Top email marketing software’s & glimpse of how to use them
• Improving ROI with A/B testing
8. Online Display Advertizing
• What is online advertising
• Types of Online Advertising
• Display Advertising
◦ Banner ads
◦ Rich Media ads
◦ Pop ups and Pop under ads
• Contextual Advertising
◦ In text ads
◦ In Image ads
◦ In Video ads
◦ In page ads
• What are payment Modules
• Companies that provide online advertising solution
• Tracking & Measuring ROI of online advertisement
• Assignment on allocating funds to various online advertising platforms
• Creating Banner Ads Using Tools
9. eCommerce Marketing
• What is eCommerce?
• Top eCommerce webiste around the world
• Current eCommerce scenario
• How to do SEO of an eCommerce website
• Why you need a solid eCommerce marketing strategy
• Formulating right eCommerce marketing strategy
• Using affiliate marketing to promote your eCommerce business
10. Lead Generation for business
• Understanding lead generation for business
• Why lead generation is important?
• Understanding landing pages?
• Understanding thank-you page
• Landing page VS website
• Best practices to create a landing page
• Best practices to create a thank-you page
• Practical exercise – Creating a landing page
• Reviewing landing pages created by trainees
• What is A/B testing?
• How to do A/B testing
• Selecting landing pages after A/B testing
• Converting leads into sales
• Creating lead nurturing strategy
• Understanding lead funnel
• Steps in leads nurturing
11. Mobile Marketing
• Understanding Mobile Devices
• Mobile Marketing and Social Media
• Mobile Marketing Measurement and Analytics
• Fundamentals of mobile marketing
• Key industry terminology
• Creating mobile website through wordpress
• Using tools to create mobile websites
• Using tools to create mobile app
• Advertising on mobile (App & Web)
◦ Targeting ads on Apps
◦ Targeting ads via location
◦ Targeting ads on search engine
◦ Targeting ads on telecos data
• Content Marketing on mobile
• Mobile strategy-segmentations option targeting nd diffrentitation
• Mobile marketing mix
• SMS marketing
• Creating mobile application
• Uploading mobile app in andriod and iox
12. Creating Internet Marketing Strategies
• Introduction to content marketing
• Objective of content marketing
• How to write complelling content
• Understanding keyword Research for content
• Content Marketing Process
• 34 Unique Ways to write Magnetic Headlines
• Some Content Marketing Secrets – learning from experts
• Using Template to create content
• Overcoming content marketing roadblocks
• Optimizing content for search engines
• Promoting content to increase traffic, engagement & sales
• How to magnetize your content
• 5 example of top content marketing
13. Affiliate Marketing
• What is affiliate marketing?
• 3 A’s of affiliate marketing
• How people make millions of dollor in affiliate marketing ?
• Affiliate marketing history
• Changes in affiliate marketing industry over years
• Affiliate marketing scenario in India
• How to be super affiliate and make tons of money
• Different ways to do affiliate marketing
• Affiliate marketing secrets
• How your trainer makes money in affiliate marketing
• Live examples of how people are making money as an affiliate
• Getting you started as an affiliate but getting you approved as an affiliate from India’s top
• Some of the top affiliate network in the world
• How to get approved as an affiliate by world’s top affiliate company-commission junction
• Trainers shared his secrets of affiliate marketing
• Story telling trainer shows his live example of how he is making money these days as an
14. Making Money via Adsense and Blogging
• What is adsense?
• How to get approved for adsense?
• Cool trick to get adsense approval by Google
• Using your adsense account interface
• Placing ads on your blog
• Creating blogs with our Free software
• Then we will share one secret method through which you will make money with adsense
• You got to give us 300 hours and we will make sure that you make INR 150000 every month