Understanding the meaning of conversion rate optimization
Understanding lead generation for business
Why lead generation is important?
Understanding landing pages?
Understanding thank-you page
Landing page VS website
Best practices to create a landing page
Best practices to create a thank-you page
Practical exercise – Creating a landing page
Reviewing landing pages created by trainees
What is A/B testing?
How to do A/B testing
Selecting landing pages after A/B testing
Converting leads into sales
Creating lead nurturing strategy
Understanding lead funnel
Steps in leads nurturing