Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

A) Create multiple ad groups that target different devices, and monitor the results B) Set up an experiment to test which device he should target C) Create multiple campaigns that target different devices, and monitor the results D) Segment his campaign statistics table by Read More …

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

A) Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment B) Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment C) Add call extensions to the Read More …